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Amazingly Rolls-Royce has never been in the South American market. But not for long, as the company has announced it is going to start selling cars in Brazil and Chile. This is expected to happen within the next five months. RR is in a very good shape at the moment, selling more and more cars by the year.
Leading the charge is of course the Ghost, a smaller car than the Phantom. Ghost is based on the 7 Series but is longer still. These are the two products expected to spearhead RR’s entry into South America.
The Via Italia Group, headed by Francisco Longo, is Rolls-Royce Motor Cars’ appointed future dealer in Brazil. Williamson Balfour Motors, a member of the Inchcape Group and headed by Peter Aberle, is Rolls-Royce Motor Cars’ future dealer in Chile. Both are working towards full dealership openings in March 2012.
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