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Opel seeks to fire up its Russian love affair with an increase in market share within the next 3 years. Having sold about 50 000 cars in Russia so far this year, the German brand is looking at a rapid expansion, sponsored by the likes of the new Meriva, Zafiraand performance models.
On the other hand, Chevrolet has become Russia’s second-best-selling brand after the domestic Lada. The golden bowtie sold 126 899 cars in the first 9 months of 2011, putting it on course to reach about 170 000 units by the end of the year.
In South Africa, General Motors is keen to increase its entire production load beyond 50 000 annual units in order to gain privileges promised by the Automotive Production and Development Programme (APDP).
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