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M Division wants to develop and sell its own unique car, just as AMG has with the SLS. SLS is not based on any normal Mercedes-Benz. However, BMW M has not had such a car so far, and is a little envious of Merc’s position. Perhaps even Audi’s R8 is in the same position.
According to a recent report from Autocar, Albert Biermann, M Division’s boss, says he’s quite keen to build a standlone M car. He said from an engineering perspective his team certainly has the skills and know-how to pull it off. In fact, apparently it has been discussed several times but there hasn’t been a business case made for it so far. Apologies for our ignorance Herr Biermann, but if the sportiest (at least on perception) premium brand cannot build a supercar and sell it at a profit, then who can?
On another matter, Biermann said a Z4 M, which was declined two years ago, could be a possibility now. Again, as long as there’s a good business case for it, and it complies with current performance, styling and emissions requirements.
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