BMW are considering new brand just for China

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BMW is likely to create a low cost brand for the Chinese market only, advances the press in that country.

The new brand will build an alliance with Chinese, Brilliance Auto, which will aim to produce models based on the platform of the penultimate generation of the BMW 3 Series.

 The same sources report that the new brand, which will be called Zhi Nou, namely 'The Promise'.